Prospective students and their families use college rankings to navigate their higher education options. Rising tuition and fees have made the college decision more fraught. Recently, the major college ranking providers have revised their methodologies to reflect costs and other considerations. These revisions raise important questions about the…

Purpose: The present study has been carried out to study whether and how different aspects of brand management (brand identity, brand image and brand meaning) are instrumental in maintaining and enhancing attachment strength of students with higher education institutes (HEIs). Further, to understand what brand management aspect channels the impact…

Accreditation is an instrument of academic quality, transparency, efficiency and accountability at every step of educational systems. However, usually very few benefits of accreditation are listed when talking about educational context. The purpose of this study is to emphasize the benefits that accreditation processes in such sectors as health,…

Purpose: The purpose of this paper is to examine the education service quality factors, for online education context, that drive the brand equity of a higher education institute. In the times of emerging online education programmes by otherwise traditional institutes, assessing the service quality of educational institutions and its effect on the…

The purpose of this article is to galvanize institutions toward a movement to value teaching excellence in higher education. Colleges and universities that demonstrate this value are Teaching Excellence Colleges and Universities (TECUs), but they have never acted as a group. Many of these institutions lack power in the higher education landscape.…

Today, organizations have to give a positive image to their internal and external stakeholders. There is a need for a positive image for employees to strive for the benefit of the organization. The aim of this study is to determine the relationship between the perception of organizational image and organizational citizenship behavior of…

U.S. News annually ranks universities' academic quality based on indicators claimed by U.S. News as the most prominent academic quality indicators (AQIs). In today's competitive higher education market, universities are concerned about their positions in U.S. News World Report (USNWR) rankings. On one hand, among all AQIs, undergraduate academic…

Karen Gross, former president of Southern Vermont College and author of "Breakaway Learners: Strategies for Post-Secondary Success with At-Risk Students," writes of the impact the recent March for Our Lives at hundreds of locations around the globe had on her. As she stood in the middle of hundreds of thousands of protesters in…

The present study examined the 2017 Times Higher Education annual rankings for Japanese institutions of higher learning. Based on the analytic model as mapped out previously using Canadian data, we offered a similar protocol for the top 100 institutions of higher education in Japan. Three analyses showed that: (a) overall rank correlated with…

There is a comprehensive literature documenting how colleges' tuition, financial aid packages, and academic reputations influence students' application and enrollment decisions. Far less is known about how quality-of-life reputations and peer institutions' reputations affect these decisions. This article investigates these issues…

In the current context, the need for marketing in institutions of higher education is undeniable. The specification of the student not merely as a 'customer' means that traditional marketing no longer has sufficient capacity to explain the behavior of the student body. In this study, a four-level relationship marketing model is tested to check the…

"Times Higher Education" 100 under 50 ranking is a new twist to the university ranking. It focuses on universities that have a history of 50 years or less with the purpose of offsetting the advantage of prestige of the older ones. This article re-analysed the data publicly available and looked into relevant conceptual and statistical issues. The…

A college education is rightly part of the American Dream. It is seen as the ticket to success in career and community, a credential that repays the investment of time and money in higher education that students, families, and taxpayers make. In "What Will They Learn?"™ the authors take as a premise that the core purpose of attending…

Using ideological analysis as a frame, researchers analyzed institutionally created commercials (PSAs) that appeared in 28 U.S. college football bowl games over a seven-year period (2003-2009) to better understand the universities' brands as represented in these advertisements. They found many common elements such as showing traditional…

University ranking has become ritualistic in higher education. Ranking results are taken as bona fide by rank users. Ranking systems usually use large data sets from highly heterogeneous universities of varied backgrounds. This poses the problem of Simpson's Paradox and the lurking variables causing it. Using QS 2011-2012 Ranking data, the dual…