Through activities such as institutional partnerships, scholarships, mobility and, most recently, offshore campuses and satellite offices, universities and their nations of origin have furthered their relationship with key-countries. This paper aims to understand what factors universities considered when choosing the host country of their…

This paper discusses empirical comparisons of higher education institutions across world regions. It argues that institutional data systems have the potential for complementing global comparisons promoted by rankings by providing sensible information on institutional size, budgets, staffing, enrolments and activity profiles. With this perspective…

The emergence of ChatGPT, a Generative AI program, has sparked discussions about its teaching and learning value, and concerns about academic integrity in higher education (HE). An extant review of the literature indicates that a scarcity of research exists on GenAI, specifically a synthesis of the official views, guidelines and articles of…

This essay explores and examines how rankings and league tables have played (and continue to play) a major and consequential role in how contemporary business schools manage their affairs. It introduces and advances the proposition that rankings promote the short-term manipulation of public reputation (image) projected by business schools at the…

This research uses i-graduate's International Student Barometer to investigate whether overall satisfaction and institutional recommendation are influenced by student nationality and destination country, while controlling for the covariates of learning experiences. The result of our analysis is the identification of a conceptual framework for the…

Purpose: Given the competitive landscape in the higher education setting, it is important that universities adopt strategies that create competitive advantage for them. Universities must leverage their resources efficiently to address this goal. Creating a positive brand image is one such strategy. The purpose of this paper is to conceptualize…

Brand equity in higher education has received significant scholarly attention in recent years. However, there are a number of contradictions between the empirically approved determinants and the dimensions of brand equity in higher education. This research empirically investigates an adopted brand equity conceptual model in both a developed market…

Universities have become major actors on the global stage. Yet, as they strive to be "world-class," institutions of higher education are shifting away from their core missions of cultivating democratic citizenship, fostering critical thinking, and safeguarding academic freedom. In the contest to raise their national and global profiles,…

In this essay we develop the concept of 'cosmopolitan nationalism', offering a working definition and suggesting ways sociologists of education might draw on it in their future work. We show how it is a useful analytical lens through which to examine contemporary policies and practices that navigate global processes (ranking systems, mobility of…

ACTA's What Will They Learn?® (WWTL) project is designed to help students choose the best college or university for them. The printed report and its online companion WhatWillTheyLearn.com represent the only assessment of U.S. colleges and universities that focuses on what schools are actually teaching. This report assigns grades to over 1,130…

The author argues that despite demonstrable successes of public education, school leaders have not framed an effective defense against decades-long charges of school failure. Drawing on leadership literature from Aristotle through today's airport best-sellers, the author suggests that school superintendents have an obligation to make a case for…

The authors in this qualitative study explored how Saudi Arabian students selected a teaching focused research institution by examining Kingdom of Saudi Arabia and U.S. national influences, institutional factors, and personal influencers. Despite the continued rise in Saudi Arabian students studying at U.S. universities, limited published research…

Over the last decade, many universities attempted to improve their public image by changing their corporate visual identity (CVI) and/or name. Despite the prevalence of such practices, little research has been conducted into their effectiveness. The research reported here focused upon one facet of the higher education branding debate, that of the…

A college education is rightly part of the American Dream. It is seen as the ticket to success in career and community, a credential that repays the investment of time and money in higher education that students, families, and taxpayers make. In "What Will They Learn?"™ the authors take as a premise that the core purpose of attending…

"What Will They Learn?"™ evaluates every four-year public university with a stated liberal arts mission as well as hundreds of private colleges and universities selected on the basis of size, mission, and regional representation. All schools in the "What Will Will They Learn"™ study are regionally-accredited, nonprofit…