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Direct linkPurificación Alcaide-Pulido; Belén Gutiérrez-Villar; Mariano Carbonero-Ruz; Helena Alves – Journal of Marketing for Higher Education, 2024
Currently, the higher education sector can be considered a marketplace, within which university education is considered a marketable service in the literature on higher education management. The analysis of the variables that generate university image has been the subject of numerous studies on higher education institutions (HEIs). The purpose of…
Descriptors: Undergraduate Students, Student Attitudes, Reputation, Institutional Characteristics
Rashid, Sufyan; Mustafa, Hasrina – International Journal of Educational Management, 2020
Purpose: The purpose of this paper is to provide a systematic review of studies on antecedents of the corporate reputation of higher education institutions (HEIs) from the perspectives of employees. Design/methodology/approach: The approach is an examination of previous literature on antecedents of corporate reputation in HEIs, published between…
Descriptors: Reputation, Employee Attitudes, Universities, Public Colleges
Mourato, Joaquim; Patrício, Maria Teresa; Loures, Luís; Morgado, Helena – Studies in Higher Education, 2021
This paper presents an analysis of strategic management systems of higher education institutions (HEIs) by identifying policy and strategic priorities and monitoring their implementation. The strategic priorities are contextualized within four scenarios that structure the mission and orientation of HEIs. The methodology is based on data collected…
Descriptors: Strategic Planning, Higher Education, Institutional Mission, Educational Quality
Branco Oliveira, Diana; Soares, Ana Maria – Journal of Higher Education Policy and Management, 2016
Attracting international students is increasingly important for higher education institutions. In order to contribute to the understanding of how international students choose a university, we conducted a qualitative study in a public university in the north of Portugal. Results show that students seek an international experience mainly for…
Descriptors: Foreign Countries, Study Abroad, Foreign Students, Decision Making
Sarrico, Cláudia S.; Rosa, Maria J. – Tertiary Education and Management, 2014
The purpose of this paper is to discuss student satisfaction with Portuguese higher education institutions, and to analyse how this varies for different types of students. A survey instrument was used to collect data on students' perceptions and expectations regarding different aspects of service provision. Based on the gap model of satisfaction,…
Descriptors: Foreign Countries, Participant Satisfaction, Higher Education, Student Characteristics
