This article discusses Sundar Kumarasamy and how he is remaking the rituals of recruitment at the University of Dayton. For years Sundar Kumarasamy walked through the lobby of the University of Dayton's admissions building and daydreamed about changing every inch of the place. Mr. Kumarasamy, the university's vice president for enrollment…

Intended as a guide to help California Community College administrators plan for and manage enrollment growth, this document provides information on preparing enrollment growth plans, recruiting and marketing, and developing financial resources. Following a preface, background information is provided on enrollment growth management (EGM), defining…

Enrollment management is defined as coordinated effort to influence the size and characteristics of an institution's student body through recruitment, admissions, pricing, financial aid, advising, and other policy choices. Enrollment managers must understand the forces that influence individual decisions about college choice and persistence. One…