One of the primary aims of choice policies is to introduce competition between schools. When parents can choose where to send their children, there is pressure on schools to improve to attract and retain students. However, do school leaders recognize market pressures? What strategies do they use in response? This study examines how choice creates…

Under new school-choice policies, schools feel increasing pressure to market their schools to parents and students. I examine how school leaders in New Orleans used different marketing strategies based on their positions in the market hierarchy and the ways in which they used formal and informal processes to recruit students. This study relied on…

This article examines the intersection of race, socioeconomic status (SES), and charter type/admission practices in Louisiana charter schools. This study used publicly available Department of Education data to compile the sample of charter school demographic information. A one-way Multiple Analysis of Variance (MANOVA) was conducted using race and…