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Direct linkDavid Amani – Journal of Marketing for Higher Education, 2024
Following major strategic policy reforms and transformations in the higher education sector, branding as a strategic resource has become an integral part of the strategic decisions of higher education institutions (HEIs). However, despite a plethora of studies about HEI branding, very little is known about university brand evangelists as an…
Descriptors: Foreign Countries, Reputation, Institutional Characteristics, Strategic Planning
