Marketing Continuing Education with Effectiveness and Integrity.

Shandler, Donald

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ERIC Number: EJ254004

Record Type: Journal

Publication Date: 1981

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Marketing Continuing Education with Effectiveness and Integrity.

Shandler, Donald

College Board Review, n121 p14-15,26 Fall 1981

Some recommendations to encourage effective marketing of continuing education programs are presented, and the use of strategic planning to develop programs is discussed. A marketing management program is seen as necessary for adding depth, substance, and integrity to continuing education programs. (MLW)

Descriptors: Continuing Education, Educational Objectives, Higher Education, Long Range Planning, Marketing, Program Administration, Program Development

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A