Discusses lack of integration between communication and educational technology research, and argues that theory and research must be reciprocal, that media research efforts will continue to produce limited observations without acknowledgement of commonality with communication, and that findings of previous media research need to be integrated…

A discussion of the present and future demands for instructional technology and emphasis is given to the potential teaching functions of television. Areas for essential research in media effectiveness are discussed, and an initial theoretical orientation to the problems of media development is provided. (Author)

A cross-media comparison of television and radio indicated that elementary students' recall of explicit story content was equivalent across media; however, recall of details was improved with a television presentation. Recognition of expressive language was facilitated by a radio story, whereas picture sequencing was augmented by a television…

Discusses the purposes, trends, problems, and implications of the media attitude research published in AV Communication Review during its 25 years. Abstracts are included for 68 such studies and references are cited directing the reader to studies originally published elsewhere but abstracted in AVCR.

A project involving the evaluation of microcomputer courseware being marketed for school use was conducted in the Microcomputer Resource Center at Teachers College, Columbia University, during 1982 with funding from the Exxon Education Foundation. Every courseware package was evaluated by a team which included a subject matter expert, an…

This study explored the relationship between fear of automation and teachers' attitudes toward instructional media. Ten terms describing instructional devices were presented under three experimental conditions: replacement, adjunct, and neutral. Five of the devices were considered traditional while the remainder were associated with instructional…

The selection matrix is an attempt to provide an efficient, effective, and practical basis for selecting the instructional medium possessing more specific learner-situation-task attributes than others. The selection matrix provides three important capabilities by (1) identifying a number of appropriate media and isolating them, (2) reducing the…

A SURVEY WAS CONDUCTED IN ASIA TO LEARN OF DEVELOPMENTS IN EDUCATIONAL MEDIA RESEARCH AND EXPERIMENTATION. THE PURPOSE OF THE PROJECT WAS TO COMPILE, TRANSLATE, AND PUBLISH EDUCATIONAL MEDIA MATERIALS FROM THE MAJOR ASIAN COUNTRIES AND TO MAKE THE INFORMATION AVAILABLE IN THE UNITED STATES. THE PRINCIPAL INVESTIGATOR VISITED 20 COUNTRIES IN THE…

The relative appeal and effectiveness of several television lesson formats designed for adult learners in an open university learning system were evaluated. One hundred and fifty-four subjects viewed video lesson segments in two college course areas, Accounting and Psychology. A variety of TV formats were used, including story-lines, short…

This monograph deals with the utilization of modern communicational media as aids to instruction and learning in the English classroom and contains studies pointing the way toward expanding student experience through multimedia instruction. Chapters include "Magazines," which presents objectives for magazine study, discusses students' reading…

A research project sought to develop means of measuring children's attention to instructional films. Groups of five educable mentally handicapped (EMH) students watched films; observers noted their attention or inattention to the screen at five-second intervals. Data for the groups were then compiled via time series analysis procedures to yield a…

Described are projects, activities, and services for the aurally handicapped initiated by the Office of Educational Technology at Gallaudet College in media areas of computer, television, print, film, slides, transparencies, computer/television, and computer/radio. (BD)

Intended to provide the novice media researcher with an introduction, review, and current thinking on media-related research, this article traces the historical emphases and development of such research, discusses its positive and negative aspects, and presents recommendations by practitioners and researchers, as well as directions for future…

Describes recent turn in media research to functionalist perspective and brings into focus insights into learning mechanisms that might provide benefits to educational technology researchers. Learning factors that media could facilitate are discussed: self-regulation, conflict resolution and reflexive abstraction; coordination of correspondences…

A presentation of findings from a research project at Syracuse University on what happens when mediating devices are introduced into the classroom. (HB)