A relationship exists between attitudes and some behaviors, and learners' attitudes are definitely influenced by mediated instruction. Attitudes can be defined and measured, using systematic processes such as self-reports, reports of others, sociometric procedures, or records. Researchers have examined the relationship between attitude positions…

Discusses the purposes, trends, problems, and implications of the media attitude research published in AV Communication Review during its 25 years. Abstracts are included for 68 such studies and references are cited directing the reader to studies originally published elsewhere but abstracted in AVCR.

Suggests how the "things of learning" can be employed to promote learning by first examining learning as it occurs in education, focusing on categories of learning outcomes; and then deriving some guidelines about the use of hardware technology as an aid to instruction. (JM)