Considers three aspects of Robert Kozma's (IR 529 138) and Richard Clark's (IR 529 139) debate on the role of educational media: (1) the logic and definitions of the debate; (2) what the debate says about the field of instructional technology; and (3) the consequences of adopting one position or the other. (KRN)

A relationship exists between attitudes and some behaviors, and learners' attitudes are definitely influenced by mediated instruction. Attitudes can be defined and measured, using systematic processes such as self-reports, reports of others, sociometric procedures, or records. Researchers have examined the relationship between attitude positions…

Discusses lack of integration between communication and educational technology research, and argues that theory and research must be reciprocal, that media research efforts will continue to produce limited observations without acknowledgement of commonality with communication, and that findings of previous media research need to be integrated…

Describes recent turn in media research to functionalist perspective and brings into focus insights into learning mechanisms that might provide benefits to educational technology researchers. Learning factors that media could facilitate are discussed: self-regulation, conflict resolution and reflexive abstraction; coordination of correspondences…

Argues that too much of the wrong kind of research has been carried out, using inappropriate methods, and proposes a framework for investigating the effectiveness of educational media. Twenty-seven references are listed. (LLS)

Examines Richard Clark's analysis of the role of media (IR 529 139) from the perspective of an instructional designer. Clark's statements about interchangeability of media attributes, research evidence, and the influence of learner preconceptions are challenged. Suggestions for future research are provided. (Contains six references.) (KRN)

Examines the problems encountered in engaging teachers in the specification and selection of media options in the instructional design process. Present inadequacy is traced to: (1) specific theoretical deficiencies in available models, (2) the evolutionary state of research, and (3) the reluctance of teachers to commit themselves in this area.…

This discussion of the use of audiovisual instruction in the health sciences emphasizes the importance of instructional effectiveness and describes such activities of the media center of the Vaud University Hospital (Switzerland) as instructional development and training of media users, including World Health Organization (WHO) fellows. Eight…

Discusses different points of view about the impact of media on learning, motivation, and efficiency gains from instruction. The author's arguments about research and theory of media effects are summarized; reactions to the claim that media do not influence learning are characterized; and responses are given to Robert Kozma's specific criticisms…

Focusing on the cognitive consequences of the present-day media environment and on the possible implications for cognitive assessment of these consequences, the information environment is discussed concerning the nature of its symbol system and electronic media. Also discussed are the information processing demands of television, the media and…

A review of computer assisted instruction research and recent meta-analytical reports suggests that all research on the learning benefits of the instructional uses of computers should be halted until there is a plausible reason to expect that computers are instrumental in learning, since all existing evidence indicates that computers do not yield…

Describes three techniques for evaluating educational media: questionnaires, continuous reaction measures, and focus group interviews. Purposes of media evaluation are identified as finding out audience reaction and developing effective methods to use media in teaching. (Author/JJD)

Reviews some instructional media research that has been done in developing countries and makes recommendations for its improvement. Twenty-two references are listed. (Author/LLS)

Current issues in educational communications and technology are addressed in this collection of 48 papers, in which research reports predominate. Topics discussed include factors related to the learner, e.g., field dependence/independence, learning strategies, information processing, spatial ability, cognitive style, and cognitive strategies.…

Current research on the adult learner and on instruction through media has grave flaws, and reviews of research in five areas are needed to assist instructional developers and adopters in making wise decisions. These include a critical analysis of existing telecourse packages, as well as reviews of research on the motivation of various subgroups…