A discussion of how research fails to take into consideration the differences in learning patterns of males and females in various developmental stages. Twenty-three of 28 studies that used a single-sex sample generalized results to a two-sex population. (Author/HB)

This introduction to a symposium on the status of research in instructional technology discusses the ongoing debate among developmental researchers as to the instructional effectiveness of media. The controversy dates from the publication in 1983 of an article by Richard E. Clark, who presented the position that media do not really contribute to…

This review identified over 140 media/attitude studies and categorized them according to the type of media and type of attitude investigated. This categorization made it possible to determine if identifiable relationships existed between instructional media and attitudes of viewers. The literature on experiments dealing with three types of…

A relationship exists between attitudes and some behaviors, and learners' attitudes are definitely influenced by mediated instruction. Attitudes can be defined and measured, using systematic processes such as self-reports, reports of others, sociometric procedures, or records. Researchers have examined the relationship between attitude positions…

A review of the first 23 volumes of "AV Communication Review" identified 68 theoretical and experimental articles on the effects of media on student learning attitudes. Examination of these articles revealed that (1) researchers do not routinely evaluate the impact of mediated instruction on learner affect toward either the medium or the…

Describes a research program of four studies that investigated whether instructional media could be used to deliver persuasive messages effectively. Highlights include learner attitudes, aptitude treatment interaction, instructional media research, the effectiveness of various media types, learner characteristics, and suggestions for additional…