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Download full textSatchwell, Carol M. – Council for Advancement and Support of Education, 2010
This white paper reports on a study exploring the views of chief fundraising executives at private colleges and universities about the relationship between public relations and fundraising. The research focused on how fundraising executives define public relations and use public relations tactics and strategies within their institutions'…
Descriptors: Fund Raising, Public Relations, Position Papers, Administrator Attitudes
Weiss, Steven C. – 1999
At a meeting sponsored by the Council for Advancement and Support of Education and the National Association of College and University Business Officers, strategies for explaining college costs to external constituencies (the public, media, policymakers) and internal constituencies (campus professionals and alumni) were discussed. Officials from…
Descriptors: Access to Education, Audience Analysis, Audience Awareness, Audiences
