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Helgesen, Oyvind; Nesset, Erik – International Journal of Educational Management, 2007
Purpose: Public funding of institutions offering higher education is becoming scarcer, more complex, and to an ever-increasing extent performance-based. Concerning the teaching area the financing is partly based on student credits and professional degrees. Thus student loyalty has become an important strategic theme. The purpose is to study…
Descriptors: Higher Education, Student Attitudes, Structural Equation Models, Reputation