Both financial and nonfinancial costs of education, such as time, effort, risk, and social and psychological perceptions are considered as influences on consumer behavior and as elements that an institution can manage in its efforts to maintain or change its position in the market. (MSE)

The effects of the changing economic and social environment of universities are examined. It is suggested that the next decade will be one of increasing competition between universities and between them and the non-university sector of higher education. Universities will become more market-oriented and more responsive to consumer-students. (LBH)

The increase in promotional activities for Australian universities is viewed as evidence of the role of market forces and competition for students, conferences, endowments, and research funding. Advertising, particularly that directed at prospective students, is seen as reflecting divisions emerging in the Australian system of higher education.…

A case study is presented which tests Hossler's 1984 assertion (that well conceptualized plans to manage enrollment can lead to a better institutional self-understanding and an enhanced institutional health and vitality) and critically examines one private, comprehensive university's effort to improve the quality and quantity of its environmental…

Planning coherent, relevant marketing strategies is crucial to the survival of independent education in the United States. This handbook was created for independent school marketers; principals; and development, publications, public relations, and admissions directors. It offers checklists, sidebars, callouts, and summaries that focus on…

Problems resulting from Australia's recently adopted policy of charging full educational costs to overseas students and actively marketing its institutions in Malaysia are discussed, including the response of foreign governments, educational issues, and the concerns of Australia's faculty. (MSE)

The variety of conventional and creative responses of U.S. higher education institutions to declining enrollments and related educational change is outlined, and the shift in the role of state governments in higher education is discussed. (MSE)

The most significant economic factors affecting public and private institutions during the next two decades are the economic characteristics, marketing differences, and cost behavior differences in the two sectors. An economic projection shows the private sector cannot survive the decline without sacrificing program quality to cut costs. (MSE)

Because threshold pricing's scope for course price development had a good potential for application to the marketing of services by nonprofit organizations, this study's purpose was to determine the existence and applicability of course price thresholds or ranges to the decisionmaking framework of adult educators, with special reference to…

Institutions wishing to increase the perceived value of their degrees or awards do so by increasing demand for those degrees, by stimulating applications for admission (the certifying effect) and even reducing graduates. Receipt of one of these degrees increases chances of success and affluence (the consumer effect). (MSE)

Recent Australian policy allowing higher education institutions to market their services to overseas students at full cost and the resulting pressures to privatize public higher education further are discussed in the context of both general educational and economic principles and the specific conditions of Australian education. (MSE)

The potential value of marketing principles to help solve educational problems in higher education is addressed. Four variables that are within the decision power of those in higher education and those in the commercial world are the product, distribution, promotion, and price. The marketing concept demands that policies be built on a base of…

The usefulness of marketing functions as they relate to higher education enrollment and financial problems is addressed, and proven marketing principles that have been violated by higher education decision-makers are considered. It is suggested that a college or university operation can be examined within the same context as any product…

A list of the existing surveys of the market for adult education is compiled and some conclusions drawn from the material. The emphasis is on relevance to the New England states but some national material is included. One part contains conclusions in the form of a profile of characteristics of learners and potential learners: age, income,…

An analysis of Australia's vocational education market reveals that the Technical and Further Education (TAFE) system is still the dominant provider of postcompulsory off-the-job vocational education and training in Australia. In the education and training (E&T) services market, TAFE is in competition with other public and private schools,…