In Turkey, the quest for gender equality in universities takes place under increasing anti-gender, authoritarian and neoliberal pressures. Based on interviews with academic change agents, this article explores gender equality efforts in different universities presented in the form of typology: project-led, collective and individual-led change. It suggests that change processes are context-bound, yet they face similar challenges in securing inclusivity, intersectionality and sustainability, which are better addressed by hybrid strategies. Differing from professionalised reform strategies in the global North, gender equality reform in Turkey's universities provides insights transcending binaries such as that between the university and its outside, top-down and grassroots change, and formal and informal solidarities.