Following major strategic policy reforms and transformations in the higher education sector, branding as a strategic resource has become an integral part of the strategic decisions of higher education institutions (HEIs). However, despite a plethora of studies about HEI branding, very little is known about university brand evangelists as an…

University brand marketing leaders are reimagining their brand response to the global crisis, as COVID-19 pandemic continues to raise fears, especially due to the recent spike of the 'delta variant' outbreaks. Addressing this serious and immediate concern, the present study made the initial attempt to investigate the effects of forced-shift to…

This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…

There is growing awareness that established structures of higher education are often predicated on problematic assumptions about merit, excellence, and rigor. Doctoral qualifying exams, for example, are required to advance to candidacy in many Ph.D. programs despite decades of documented concerns about the implications of standard modes for…

Hundreds of colleges have changed their names to signal higher quality. We estimate how this affects college choice and the labor market performance of college graduates. Administrative data show that name-changing colleges enroll higher-aptitude students, with larger effects for attractive-but-misleading name changes and among students with less…

The Covid-19 pandemic brought challenges to education in ways that could not have been foreseen, yet at the same time opened opportunities for new ways of thinking and doing, also in higher education. While other activities of higher education involuntarily quickly adapted and teaching and administration went largely digital in one form or…

High-stakes testing (HST) is critical in the educational system of East-Asian countries like China, and the ongoing standards-based reform in many Western countries like the USA. HST has been criticized for corrupting an educational system through means like disengaging students from authentic learning. It seems that students' affective learning…

The administrative processes are defined by the single text of administrative procedures (TUPA), which guarantee the delivery of services to users. Unfortunately, in the public university there are barriers that affect their execution generating considerable delays. The success in the issuance of services is measured by the level of service and…

In recent years, "creating world-class universities" has been an important project on the Chinese mainland. With the all-encompassing internationalization of higher education in the global market, it is of the utmost importance that the quality of universities be improved and that some of the top universities are pushed to become…

The development of education to improve poverty in the region has become an essential direction of the world's poverty alleviation work. In the poverty alleviation by education work in China, educators who are on the front line of poverty are determined by education and nurturing their wisdom, leading countless children from families out of…

This paper aims to deal with lingering governance issues of a prestigious university in a developing country of Southeast Asia. It provides a description of environments, changes, and university stakeholders' perceptions in terms of governance arrangements of Chiang Mai University (CMU), which was selected as a National Research University in…

China is trying to develop better outcomes for students, build world-class institutions and ascend global university rankings. Beijing also wants to jettison the notion it is the workshop of the world and embrace a culture of innovation. Peter Jarvis thinks the world would be a better place if ordinary people were given convivial spaces wherein…

Faculty development efforts have had varying success in changing the culture of a department or institution. In this paper, we describe a faculty development program using a residents as teachers (RATS) curriculum that we believe effected educational change in a department with a history of suboptimal student evaluations on the clerkship and an…

Article is devoted to the new conditions for the development of society characterized by the reconstruction of the course of higher education by increasing the competitiveness of Russian universities in the world scientific and educational space and the global university rankings as indicators of the implementation of the integration process and…

A considerable number of studies have investigated students' learning in class and outside of class across subjects such as English, mathematics, and physical education in China and other countries. Scholars have found that students' activities in class and outside of class are closely related to their learning outcomes, self-regulated learning…