Following major strategic policy reforms and transformations in the higher education sector, branding as a strategic resource has become an integral part of the strategic decisions of higher education institutions (HEIs). However, despite a plethora of studies about HEI branding, very little is known about university brand evangelists as an…

Critical Social Justice (CSJ) poses a threat to higher education and to the American way of life. This ideology divides the world into aggrieved minorities and oppressive majorities, reducing people to a group identity grounded in immutable characteristics such as race and sex. It is based on a distorted view of what a human being is, compromising…

This paper assesses the assumption that public research-intensive universities are conforming to external pressures and demands in similar ways. By analyzing the strategic plans of public research-intensive universities in Northern Europe and North America, we identify variations in how public and private dimensions of higher education are…

With the widespread onset of the COVID-19 pandemic in 2020, Australian universities anticipated a significant loss of students and revenue and hence forecast the need for significant job reductions. Using Higher Education Statistics (HES) data on student numbers and full-time equivalent (FTE) staff by field of study, we explored changes which…

Graduation from a college or university has important individual benefits, including higher rates of employment, earnings, and better health and wellness outcomes. Historically, college enrollment and degree attainment has been unequal, with higher enrollments among white and more affluent students. Even as access and enrollment have increased…

Multi-campus public higher education governance systems exist in 44 of the 50 U.S. states. They include all the largest and most influential public colleges and universities in the United States, educating fully 75 percent of the nation's public sector students. Their impact is enormous. And yet, they are largely neglected and as a tool for…

Higher education (HE) scholarship often focuses on the so-called 'entrepreneurial' university as a consequence of new public management reforms. Simultaneously, the remarkable expansion of private HE is said to fragment, specialize, and diversify HE systems. Such diagnoses are misleading as they ignore wider environmental pressures and…

Purpose: To identify key factors that are contributing to vulnerability in business schools in Australian public universities and determine the degree of vulnerability exhibited by these schools. Design/methodology/approach: Using a multi-criteria assessment (MCA) approach, a framework is developed to determine which business schools are most…

Language placement tests (LPTs) are used to assess students' proficiency in a progressive manner in the target language. Based on their performance, students are assigned to stepped language courses. These tests are usually considered low stakes because they do not have significant consequences in students' lives, which is perhaps the reason why…

Developing and implementing impactful international partnerships was the top priority for higher education institutions prior to the pandemic breakout. The pandemic forced higher education to change and act quickly to avoid international enrollment crash and spurred some unprecedented international collaborations. This case study examines an…

The college enrollment landscape has changed vastly in the last couple of decades. As such, regional public universities (RPUs) have had to become increasingly strategic in how they recruit new students to attend their institutions. For example, total college enrollment has declined from 2010 to 2017, and this population continues to become more…

With many potential community partners and a diverse student population, the metropolitan university has many opportunities to operationalize transformative learning, which involves a dramatic shift in one's assumptions that has a lasting change on their perspectives. The challenge of identifying transformative learning initiatives and making…

Public institutions in Portugal have not invested in strategies to attract international students until recently, when the adoption of new legislation and a national strategy for internationalization created more appealing conditions for it. This article aims to study the strategies institutions employ to recruit international students in a…

A public university was established in 2014 as a cornerstone of Ecuador's sweeping higher education reforms. Four years later, Universidad Regional Amazónica Ikiam had developed internationally benchmarked teaching, research and community service missions within the Ecuadorian Amazon. The creation of Ikiam occurred during a period of broad…

This paper explores the re-envisioning of a school of social work into a School of Social Work and Social Justice. The thought experiment identifies how a school can meet its educational and social justice mission in response to the historic crises of 2020. An outgrowth of the aspirational strategic vision statement is the proposed strengthening…