This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…

Hundreds of colleges have changed their names to signal higher quality. We estimate how this affects college choice and the labor market performance of college graduates. Administrative data show that name-changing colleges enroll higher-aptitude students, with larger effects for attractive-but-misleading name changes and among students with less…

A great deal has been written about the rise of the world-class university and global university rankings over the past two decades. Much of this work focuses on either the efficacy of the indicators used to measure world classness or on the purposes they serve regarding student choice in an international market. However, less attention has been…

Global university rankings have portrayed European higher education institutions in varying lights, leading to intense reflection on the figures on the EU and national levels alike. The rankings have helped to construct a policy problem of "European higher education", framing higher education as an element of competitiveness in a global…

Article is devoted to the new conditions for the development of society characterized by the reconstruction of the course of higher education by increasing the competitiveness of Russian universities in the world scientific and educational space and the global university rankings as indicators of the implementation of the integration process and…

This paper seeks to evaluate the factors influencing students' choice of Higher Education provision with specific reference to language of study. Placing the recent development of the Coleg Cymraeg Cenedlaethol (the National Welsh-Medium College) in an appropriate historical and theoretical perspective, this paper evaluates a major qualitative…

It has been exactly twenty years since the term "university rankings" came into being in China, and people have become relatively rational about the process, after an impetuous beginning. In a sense, the appearance of university rankings in China indicates the birth of something new, or the beginning of social voices in higher education…