There is no doubt that 2020 has put a number of professions through their paces--college admission and recruitment included. The longer it takes to secure widespread COVID relief, the worse the economic situation becomes. These challenges are broad, sweeping, and beyond the scope of one institution's individual strategies. One framework has shown…

The looming demographic crisis has been talked about for nearly a decade, has had higher education enrollment managers to strategically think ahead and urge their institutions' stakeholders that the model must change, that they must adapt, and that not all colleges and universities could be winners in the hypercompetitive environment they were…

In "Lifting the Veil on the Enrollment Management Industry," Stephen J. Burd brings together higher education journalists, researchers, and industry insiders to examine how this industry has evolved to shape US college admissions since its inception in the 1980s. Noting the inequities that have been caused or perpetuated by enrollment…

Higher education institutions have the societal role and responsibility of providing guidance to their members and the surrounding community. Institutions endeavored, and are still striving, to illustrate multi-faceted practices that can be integrated into the founding principles of an educational institution. And that can pave its way through the…

Current comprehensive changes in the field of higher education in Uzbekistan have a potential impact on the overall enrollment in higher education (PP-4359, 2019). Rigid admission quotas in Uzbekistan are slowly conceding to a more market-based admissions and student recruitment to support reforms implementation. Cursory glance at the reforms…

In signing the Higher Education Act of 1965, President Lyndon B. Johnson described education as "the most important door that will ever open." Earning a college credential can mean a better living and a better life for students and their families. But to earn that credential, students must first navigate the admissions process. Education…

Public institutions in Portugal have not invested in strategies to attract international students until recently, when the adoption of new legislation and a national strategy for internationalization created more appealing conditions for it. This article aims to study the strategies institutions employ to recruit international students in a…

Access and quality of higher education are among the major criteria for assessing the product of any institution of higher learning. This paper discusses access and quality in Nigeria's higher education; need for a pragmatic approach for sustainable transformation. It discusses problems of access in the areas of carrying capacity of universities,…

Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategic administrative goal, yet clear brand management models are lacking. This paper utilizes the Brand Flux Model™ to assist in tracking the fluxing nature or historical…

The history of universities in the twentieth century is, at least from the perspective of growth, a massive success. Australian higher education is no exception. Prior to the Second World War, Australia had six universities and approximately 10,500 students. Now there are in excess of one million students attending 39 institutions. In each phase…

Performance indicators and performance-based funding are becoming integral components of higher education (HE) policy around the globe. We explore some of the implications of this type of policy on Norwegian HE. We believe the case will be of significant interest to policy-makers, stakeholders and academics alike, not least because our empirical…

When considering any type of alternative or special admission processes for incoming students, the university is charged with taking into account traditional admissions criteria such as high school grade point average (GPA) and standardized test scores as well as other attributes. These "other attributes" frequently include pressure to…

Change in admissions is inevitable and already here, and thus the only option is to manage the change or let it manage us. Two presentations are offered: (1) Is the Bell Tolling for Private Colleges?'', given at the NACAC annual conference in San Antonio in October, 1972, and (2) Admissions Is Not Marketing,'' presented to the Middle States…

The engineering student recently motivated primarily by the Protestant ethic, is now described as peer oriented" and other directed." The recruitment and production of engineers under new circumstances is described. (Author)

Redirection of resources is an effective means of replying to institutional decline and managing conditions for growth. Ohio Wesleyan University used admissions spending and emphasis to increase student revenue, build reserves, and achieve specific objectives. Successful gift solicitation and issuance of debt can provide funds for other goals.…