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Direct linkAndrew Joseph Pereira – Cultural Studies and Transdisciplinarity in Education, 2019
The advent of neoliberal school reforms and school marketisation compels schools to advertise extensively and creatively for student recruitment. This chapter focuses on a particular school that has converted and modified structural features like perimeter walls for advertisement and showcasing purposes. Employing an anecdotal discourse analysis,…
Descriptors: Marketing, Advertising, Institutional Characteristics, Neoliberalism
Richardson, Jayson W.; Watts, Dana Specker; Hollis, Ericka; McLeod, Scott – NASSP Bulletin, 2016
The roles of the school principal continue to evolve due to shifting demands as well as ever-changing organizational needs. As new leadership skill sets emerge, we might expect school systems to respond by actively seeking different credentials, experiences, and dispositions of their principal candidates. This study of 279 principal job…
Descriptors: Principals, Occupational Information, Advertising, Leadership Responsibility
Gunn, Alexandra C.; Hill, Mary F.; Berg, David; Haigh, Mavis – Asia-Pacific Journal of Teacher Education, 2016
The study of recruitment practices for teacher educators (TEs) in Aotearoa New Zealand (NZ) universities reveals the academic category of TE constituted along three related trajectories: a professional expert (not required to research), a traditional academic (not required to hold a teaching qualification or teacher's practicing certificate), and…
Descriptors: Teacher Educators, Teacher Education, Foreign Countries, Educational Change
Peer reviewedEvans, Colin – Studies in Higher Education, 1995
A study investigated the steps in college faculty recruitment in Britain, in an attempt to understand the role recruitment and selection play in shaping disciplines. Steps in recruitment (job creation, job definition, listings, references, presentations, interviews) for 10 jobs in English were examined, based on interviews with candidates,…
Descriptors: Advertising, Case Studies, Change Strategies, College Faculty
