Asserts that sociology is losing ground to other disciplines and programs that are engaged more actively in the workplace. Proposes that, because of the vast changes in the workplace, there is a more active and more applied role for sociology that may help to provide greater opportunities for students and faculty. (DB)

Responds to comments by Eisenberg (Anne F.) and Shepperd (Jerry W.) to the authors' arguments about student consumerism and postmodern society. Notes common ground among all four authors, and addresses points on which they differ: the importance of faculty adapting to students' expectations and the role of the academy as guardian of knowledge.…

Summarizes arguments about student consumerism and postmodernity made by Delucchi (Michael) and Smith (William L.)(1997), and suggests some implications for higher education not considered by those authors. Discusses faculty responsibility for the rise of consumerist attitudes toward education, control of knowledge by higher education, and…

Considers assumptions made in by Delucchi (Michael) and Smith (William L.) (1997) in their postmodern explanation of student consumerism. Suggests, instead, that problems encountered in college classrooms are more likely the result of two interacting social forces: (1) educators' changing pedagogy; and (2) shifting classroom dynamics. Discusses…

Argues that student consumerism (faculty acquiescence to student demands, grades as biasing teaching evaluations, and grade obsession) is a product of a new historical era -- postmodernism -- and not easily amenable to "ethical teaching" or the use of "responsible authority." Illuminates student consumerism and its challenges to collegiate…

Charts the forces changing undergraduate sociology education and attempts to define the future nature of the discipline. Visualizes a discipline that is more practical and problem centered, marketing itself as a proactive tool for understanding changing social systems. Recommends experiential and active learning utilizing new technology. (MJP)