In many quarters, the job of presidents increasingly became one of raising endowment money and overseeing campus expansions. The inside joke was that college and university presidents suffered from an Edifice Complex. In the view of many college presidents, the economic crisis of 2008 was a tipping point. In its aftermath, a "new normal" is…

The people an educational institution is trying to reach--prospective and current students, alumni and parents, to name a few--are no longer passive recipients of press releases and newsletters. They are on Facebook, Twitter, LinkedIn, Google+, and any other social media platform that comes to mind. What can sometimes get lost amid the constant…