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The Impact of Marketing Strategies and Satisfaction on Student Loyalty: A Structural Equation Model Approach
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Chen, Yu-Chuan – International Education Studies, 2016
The dynamic changes in higher education observed over the last 20 years have transformed the educational market. The potential value of promoting student satisfaction and loyalty in higher education has become a significant issue. This study investigates the directions and strengths of the relationships among marketing strategies, student…
Descriptors: Marketing, Structural Equation Models, Higher Education, Educational Change
The China Educational Development Yearbook, Volume 1. The Chinese Academy of Social Sciences Yearbooks: Educational Development
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Dongping, Yang, Ed.; Chunqing, Chai, Ed.; Yinnian, Zhu, Ed. – BRILL, 2009
China's education system has grown increasingly complex, creating the need for an annual critical review of the education system by China's top scholars. The "Blue Book of Education," as it is known in Chinese, has gained a reputation for offering the most penetrating perspective in China on educational reform and development. In this…
Descriptors: Foreign Countries, Educational Development, Yearbooks, Educational Change
The Prospect of the Development of Teacher Education in the Republic of China--An Explorative Analysis from a Statutory Viewpoint.
Liang, Shang-Yung – 1983
Due to rapid social changes, the government of the Republic of China instituted in 1979 the "Teacher Education Statute," which incorporated the training of both elementary and secondary school teachers. This was followed by legislation in the form of bylaws that prescribed the ways and means of the program's implementation. Revision of…
Descriptors: Change Strategies, College Role, Educational Change, Educational Development