South Korea implemented many-pronged educational reforms, notably to transition from heavy reliance on a high-stakes standardised test to more diversified assessment for university admissions. Nonetheless, this effort created another arena of competition towards meritocratic credentials--such as academic publications. The South Korean government,…

University brand marketing leaders are reimagining their brand response to the global crisis, as COVID-19 pandemic continues to raise fears, especially due to the recent spike of the 'delta variant' outbreaks. Addressing this serious and immediate concern, the present study made the initial attempt to investigate the effects of forced-shift to…

The establishment of World-Class Universities (WCUs) is noted as a paramount development in the realm of international higher education. The integration of higher education into a more international scheme has enabled for higher education institutions (HEIs) to have a broader impact on the states and their respective citizens. This study examines…

The purpose of this study is to provide an overview of the Korean government's policies for building world class universities (WCUs) and their implications for Korean higher education institutions. Primarily through an extensive literature review, but also through a discussion of field interviews and the experiences of one of the authors as a…