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Direct linkUrbanovic, Jolanta; Wilkins, Stephen; Huisman, Jeroen – Studies in Higher Education, 2016
The spread of the neo-liberal ideology internationally has encouraged increased marketisation of higher education systems right around the world. With marketisation promoting competition, efficiency and revenue generation, many countries have begun to recruit more foreign students. Higher education has moved towards becoming a profitable commodity…
Descriptors: Neoliberalism, Marketing, Competition, Foreign Countries
