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Repeated College Alumni Giving: Application of the Commitment-Trust Theory of Relationship Marketing
Lowe, LaKeisha D. – ProQuest LLC, 2019
Various determinants have been found to explain the donor status and giving levels of college alumni. Limited research exists on what motivates college alumni to give repeated donations to a higher education institution. The purpose of this study was to determine if commitment and trust significantly related to higher education institutions…
Descriptors: College Graduates, Alumni, Private Financial Support, Educational Finance
Skari, Lisa Ann – Community College Review, 2014
Due to the decrease in public funding, community colleges are in a position where they need to generate private gifts. Alumni represent the largest untapped pool of prospective donors, and the success of alumni giving at 4-year institutions illustrates the potential that exists for community colleges. To develop effective fundraising strategies,…
Descriptors: Community Colleges, Two Year College Students, Alumni, Donors
Manny, Frank A. – United States Bureau of Education, Department of the Interior, 1915
Analysis shows the character of city normal or training schools determines to a very large extent the character of the schools in which the children of the cities are taught. Recognizing the need of a comprehensive account of the organization, management, and work of the city normal or training schools, the author has made a careful study of them…
Descriptors: State Departments of Education, Schools of Education, Teacher Education Programs, Urban Schools