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Peer reviewedHurd, Robert E.; Singletary, Michael W. – Journalism Quarterly, 1984
Suggests that while endorsements seem to sway a few voters, the effect is so small that such endorsements are unlikely to influence the outcome of an election. (FL)
Descriptors: Editorials, Elections, Media Research, Newspapers
Peer reviewedSt. Dizier, Byron – Journalism Quarterly, 1985
Concludes that newspaper endorsements have stronger effects than political party identification when available information about a candidate is minimal. (FL)
Descriptors: Behavior Patterns, Editorials, Mass Media Effects, Media Research
