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Direct linkThomas, James L.; Cunningham, Brent J. – Journal of Marketing for Higher Education, 2009
This study investigates the relationship between monopolistic service providers and customer satisfaction and commitment. The authors investigated how the ethical perceptions of service consumers, their perceptions of service quality, and satisfaction effect commitment to the long-term relationship with monopolistic service providers. Results…
Descriptors: Higher Education, Student Financial Aid, College Administration, College Students
Download full textBannister, Rosella; And Others – 1992
Designed for teachers in high schools and adult education settings, this guide provides accurate and objective information for teaching basic personal financial planning, saving, and investing. It can be the framework for a short course or a supplement to existing high school or community college courses in mathematics, home economics, business…
Descriptors: Behavioral Objectives, Business Education, Consumer Economics, Consumer Education
