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Peleckis, Kestutis; Peleckiene, Valentina; Peleckis, Kestutis; Leonaviciene, Edita – International Journal of Learning and Change, 2022
The extent of competition in the market affects the balance of bargaining power of market participants. When price discrimination is low, it increases consumer welfare - that is, if the price does not correspond to the evaluation of each product by the consumer, then discrimination allows for additional consumers to buy the product at a price,…
Descriptors: Consumer Economics, Consumer Education, Costs, Negotiation Agreements
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Harrison-Walker, L. Jean – Journal of Marketing for Higher Education, 2010
As competition for students, faculty and financial support has increased, so has the application of marketing in the field of higher education. One critical application of marketing all too often neglected, misunderstood and mismanaged in higher education is targeting customers for profitability. The purpose of this paper is to enrich the…
Descriptors: Higher Education, Student College Relationship, Purchasing, Student Role
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Smith, Kirk – Journal of Marketing for Higher Education, 2002
Recently, many urban public universities have seen a drastic increase in competition. This project integrates Schumpeter's economic theories from 70 years ago with current strategic management theory in order to provide a framework for strategic response to that competition. This article explores all possible combinations of the high-low quality…
Descriptors: Urban Universities, Public Colleges, Competition, Strategic Planning
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Baumann, Eddie K. – International Journal of Social Education, 1997
Summarizes the results of a study of 40 high school students with grade point averages of 2.5 or greater who had never received formal training in economics. The students worked on problems involving basic economic concepts including productivity, profits, opportunity costs, and supply and demand. Discusses their misconceptions. (MJP)
Descriptors: Competition, Consumer Economics, Costs, Economics
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Williams, Andrew T. – Journal of Economic Education, 1997
Provides a classroom exercise using the restrictive tariffs on sugar to examine issues of protectionism and international trade. Discusses related issues such as the North American Free Trade Agreement and the formation of large regional trading blocks. Includes a hands-on calculation of the economic impact of the quota on consumers. (MJP)
Descriptors: Competition, Consumer Economics, Costs, Economic Impact