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Donohew, Lewis; And Others – 1989
A study was conducted to determine how to reach out in an effective manner via televised public service announcements (PSAs) to particular at-risk audiences to motivate participation in drug abuse prevention programs. The subjects (207 young adults in Fayette County, Kentucky) responded to the M. Zuckerman sensation-seeking questionnaire. They…
Descriptors: Analysis of Variance, Audience Analysis, Drug Abuse, Drug Addiction