The study defined and tested a model, based on pertinent Cooperative Extension Service literature, that was meant to project changes in present educational audiences well enough to predict educational needs, and would identify new audiences in the early stages and derive implications for the institution and its programs. Ninety-seven farm…

Using 74 adult farmers in four matched groups in Central India, this study examined the impact of group radio listening, discussion, decision, commitment, and consensus on the effectiveness of Indian radio forums. Effectiveness was measured in terms of changes in knowledge, belief, attitudes, and intention to adopt an innovation. Subjects were…

Based on surveys in 1957 and 1960 in six Georgia counties, this study evaluated an intensive educational program by the University of Georgia, and investigated attitudes and other factors related to farmers' use of fertilizers. Respondents were ranked by amounts of plant nutrients applied per acre in 1957 and by fertility per farm. Findings…

THE STUDY EXPLORED BASIC PATTERNS OF PERCEPTIONS AMONG PROFESSIONAL AGRICULTURAL WORKERS IN MEXICO ABOUT THE IMPORTANCE OF POSSIBLE NEW OBJECTIVES, KINDS OF FUNCTIONS, AND TYPES OF TRAINING FOR ITS EXTENSION AGENTS. DATA WERE COLLECTED FROM 147 EXTENSION AGENTS AND SUPERVISORS, EXPERIMENTALISTS, RESEARCH LEADERS, AND PROFESSORS, BY A MAILED…