This project is situated within the interpretive tradition in organizational communication research, focusing on organizational discourse. It goes further by bringing the discussion into the 21st century through examining how communication technology--specifically e-mail--plays a role in the linguistic practices that help create, maintain and…

Argues for a revised perspective on presidential crisis rhetoric informed by an understanding of differing exigencies and functions. Uses speeches by Ronald Reagan to examine two types of crisis rhetoric. Concludes that crisis rhetoric can not be viewed as a homogeneous type of discourse. (MM)

Explains sharp inconsistencies in Edmund Burke's rhetorical abilities by exploring two distinct conceptions of rhetoric: rhetoric as an instrument of prudential reason and as an existential means of constituting oneself. Examines Burke's private correspondence to show how this struggle between rhetorical prudence and rhetorical heroism generated…

Examines the 1982 film "The Year of Living Dangerously" to illustrate how an explicit argument may be implicitly enacted in a rhetorical artifact through a rhetor's rhetorical choices. (MM)

Argues that evoking the maternal archetype as a unifying principle to motivate the protection and sustenance of the environment confounds womanhood with motherhood, and fails to honor the complexity of motherhood as an ideologically and socially constructed institution. Maintains that a gender-neutral metaphor may more effectively serve both the…

Finds that two primary archetypal metaphors--death and rebirth--emerged in the public debate concerning management of the 1988 Yellowstone forest fires. Argues that the crisis brought two competing views of public land management to the forefront: the ecological view, and the human-centered view. (SR)

Argues that meaning in a rhetorical work results from an interaction between discursive form and representational content linguists call "iconicity." Illustrates this approach through close analysis of passages selected from Edmund Burke's "Speech to the Electors of Bristol." Considers applications in broader contexts. (KEH)

Examines the fluctuating dialectic between object and method in three parts: (1) detailed reading of Herbert Wichelns' founding essay; (2) discussion of three influential responses to this dialectic by Ernest Wrage, Samuel Becker, and Edwin Black; and (3) analysis of Michael Leff's and Michael McGee's attempt to reconnect object and method. (KEH)

Noting that the encouragement of employee commitment to the organization is a top-priority item across much of corporate America, this paper focuses on numerous rhetorical employee identification strategies utilized by USAir, one of America's largest airlines. After a brief synopsis of the history of USAir, the paper first reports on an…

Fleshes out a model of hysterical discourse, and applies it to an analysis of the charges and countercharges of "environmentalist hysteria." Gives special attention to the book that drew the earliest accusations of hysteria, Rachel Carson's "Silent Spring." (SR)

Examines and describes the pragmatic uses of the "nuclear winter" metaphor in the original "Science" article and its subsequent use in "Foreign Affairs." Analyzes conditions of the metaphor's birth in the former and its development and use as a conventional metaphor in the latter. Shows that the metaphor became a…

Argues that Henry Clay's rhetorical performance during the 1850 compromise debate employed a particular idiom and enacted a particular form of prudential conduct: prudential accommodation. Explores the rhetorical forms and practical limits of this prudential idiom. Helps disclose an alternative prudential idiom--prudential audacity--within the…

Explores the territory of whiteness in order to map the discursive space it occupies, as the first step in the process of exposing whiteness as a rhetorical construction. Discusses some of the rhetorical strategies through which whiteness resecures its discursive space and concludes with three aspects of reflexivity that offer directions for…

Examines Edward Miner Gallaudet's speech, "Remarks on the Combined System," to illustrate the power of the rhetorical knowledge thesis to account for paradoxes in Gallaudet's discourse on educating the deaf student. Contends that Gallaudet offered his remarks to preserve his ideas for a later age when they might receive sympathetic…

Uses the 1986 Supreme Court decision "Bowers v. Hardwick" to examine the uses of "conceptual segregation" in legal discourse. Identifies the exclusionary rhetoric in the majority opinion, and evaluates the persuasive force of the dissenting opinion. Concludes that opposing conceptual segregation requires that arguments be…