This article offers a way of using the theory of audience design--how speakers position different audience groups as main addressees, overhearers, or bystanders--for written discourse. It focuses on main addressees, that is, those audience members who are expected to participate in and respond to a speaker's utterances. The text samples are…

Despite his considerable influence on the development of ESP and all our professional lives, almost nothing has been written about John Swales' distinctive prose style. Based on a 340,000 word corpus comprising 14 single-authored papers and most chapters from his three main books, this paper sets out to identify the main features of this style.…

Discusses rhetoric as mirroring psychology. Examines Aristotle's three "pisteis"--the pathetic, logical, and ethical proofs, paralleling them to Freud's id, ego, and super-ego. Explores an adequate feminine psychology and a corresponding rhetoric. Outlines two models of persuasive discourse, the rational world paradigm and the narrative…

Discusses two kinds of rhetorical audiences: universal, and particular. Considers the approach a speaker takes regarding the audience type, which is usually a mixture. Discusses how a speaker brings the audience to the desired adherence despite the difference of audience type. (SC)

Argues that, by identifying physicist Erwin Schrodinger's book "What is Life?" as inspirational community-forming discourse, it is possible to recognize the rhetorical artistry of his negotiation between two audiences. Notes that the book builds common ground, applies productive ambiguity at a key point of collision, and skillfully…

Argues that hedging devices are a major pragmatic feature of effective scientific writing, and that students of English for special purposes should be taught to recognize and use them in their own work. The article examines the frequency, functions, and realizations of hedges and discusses a range of strategies for familiarizing students with…