A recent development in English teaching in Russia is the emergence of private online language-tutoring schools, which offer one-on-one lessons by means of audio/videoconferencing. It remains unclear: (1) how these new providers of educational services are presenting themselves to the potential learners; (2) what ideology they tend to drawn on and…

This paper starts by examining recent work by applied linguists who argue that creativity is not only a property of especially skilled and gifted language users, but is pervasive in routine everyday practice. Also variously addressing literariness, language play and humour, this apparent democratization of creativity contributes to a more general…