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Direct linkStein, Sharon – Discourse: Studies in the Cultural Politics of Education, 2018
Canada's recently revamped international education brand, EduCanada, offers a rich example of developments at the intersections of higher education internationalization and marketization. In this paper, I examine the EduCanada website to consider how national exceptionalist and 'othering' narratives are reproduced in the recruitment of…
Descriptors: Foreign Countries, Student Recruitment, Foreign Students, Higher Education
