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| Communication Research | 1 |
| Discourse Analysis | 1 |
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| Hahn, Dan F. | 1 |
| Mackey-Kallis, Susan | 1 |
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Peer reviewedMackey-Kallis, Susan; Hahn, Dan F. – Communication Quarterly, 1991
Uses Kenneth Burke's writings on the negative in language to account for the rhetorical appeal of the Reagans'"just say no" rhetoric. Argues that this strategy advocates private solutions to public problems, reasserts the authority of the government to define both problems and solutions, and undermines the vitality of the public sphere.…
Descriptors: Communication Research, Discourse Analysis, Moral Values, Persuasive Discourse
