Various determinants have been found to explain the donor status and giving levels of college alumni. Limited research exists on what motivates college alumni to give repeated donations to a higher education institution. The purpose of this study was to determine if commitment and trust significantly related to higher education institutions…

This research explored the relationship between alumni donors' worldview characteristics and their motivations for supporting and giving to their "alma mater." The sample consisted of the whole alumni donor population (N = 7000) at Biola University, La Mirada, California. The research was conducted using quantitative method, and…