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Nuseir, Mohammed T.; El Refae, Ghaleb A. – Journal of Marketing for Higher Education, 2022
This study empirically examines different factors that influence students to select universities in the UAE. The primary data were collected based on a survey of students at two public universities -- United Arab Emirates University and Zayed University, as well as three private universities -- New York University, Abu Dhabi University, and Alain…
Descriptors: Marketing, College Choice, Decision Making, Student Attitudes
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Robertson, Susan L. – Globalisation, Societies and Education, 2022
A great deal has been written about the rise of the world-class university and global university rankings over the past two decades. Much of this work focuses on either the efficacy of the indicators used to measure world classness or on the purposes they serve regarding student choice in an international market. However, less attention has been…
Descriptors: Universities, Reputation, Institutional Evaluation, Educational Quality
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Knight, Elizabeth – Higher Education Research and Development, 2020
This study investigates the changing discourses of the value of degrees in prospectuses between 1976 and 2013, chosen due to the massification of higher education and use of the particular marketing tool of prospectuses. This research analysed the messages in prospectuses through the period in four English higher education institutions of…
Descriptors: Higher Education, Educational History, Reputation, Foreign Countries
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Purohit, Divyang; Jayswal, Mitesh; Muduli, Ashutosh – European Journal of Training and Development, 2021
Purpose: The purpose of this paper, systematic literature review, is twofold: to identify the factors influencing graduate job choice and to propose a theoretical model that can be useful for future research. Design/methodology/approach: Thematic analysis of the literature available till June 2020 has been reviewed using electronic databases such…
Descriptors: Career Choice, Decision Making, College Graduates, Job Applicants
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Allen, Ryan M. – Compare: A Journal of Comparative and International Education, 2021
The concept of the world-class university has proliferated throughout the world, yet there is no universal consensus on how to define these elite institutions. Without a unified definition, rankings have become a direct proxy for sense-making in the sector and a commensurate indicator that decision-makers have used to understand the world-class…
Descriptors: Universities, Reputation, Selective Admission, Educational Quality
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Azzone, Giovanni; Soncin, Mara – Studies in Higher Education, 2020
When investigating students' motivations to enrol in university, a wide range of elements related to the overall student experience should be taken into account. The current study moves from this point to analyse students' choice factors from a survey completed by 27,504 students across 23 Italian institutions by means of a logistic principal…
Descriptors: College Choice, Student Motivation, Student Attitudes, Factor Analysis
Viancos González, Patricio; Ganga Contreras, Francisco – Journal of Educational Psychology - Propositos y Representaciones, 2020
The university is faced with tensions and demands resulting from the transformations that society demands. The new public management (NGP) imposes new paradigms as far as university administration is concerned. Concomitantly, the international rankings of universities establish standards and classifications, placing the focus on access to…
Descriptors: Universities, Taxonomy, Social Change, Administrative Organization
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Gerón-Piñón, Gabriela; Solana-González, Pedro; Trigueros-Preciado, Sara; Pérez-González, Daniel – Quality in Higher Education, 2021
Several accreditation agencies in Latin America introduce their standards and guidance for documentation but they do not explicitly elaborate on the key performance indicators on which higher education institutions can rely for evaluating their activities. The purpose of this research is to analyse the management indicators that higher education…
Descriptors: Universities, Accreditation (Institutions), Administrator Attitudes, Higher Education
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Murshed, Rubaiya; Uddin, Mohammad Riaz – Journal of School Choice, 2021
What drives parents to decide to send their children to a particular type or stream of schooling over another? Existing literature suggests that parents take several factors into account while making their children's school choice: the academic reputation of the school, the distance between the child's home and school, a stronger focus on…
Descriptors: School Choice, Foreign Countries, Parent Attitudes, Decision Making
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Li, Fangxuan – Journal of Studies in International Education, 2020
With the internationalization of education, studying at international branch campuses (IBCs) is becoming a popular choice in China. Taking Dongbei University of Finance and Economics (DUFE)--Surrey International Institute as an example, this article explores the choice criteria used by Chinese students enrolled at an IBC. Based on auto-ethnography…
Descriptors: College Choice, Foreign Countries, Universities, Ethnography
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Sim, Adriel K. S.; Tan, Kim-Lim; Sia, Joseph Kee-Ming; Hii, Ivy S. H. – International Journal of Educational Management, 2020
Purpose: In the last decade, female students' enrolment in higher education has experienced significant growth. However, male and female students still differ in criteria set of choosing higher education institutions. While several studies have been disentangled in developed countries in analyzing gender differences in pursuing higher education, a…
Descriptors: Student Attitudes, College Freshmen, Multicampus Colleges, Gender Differences
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Worsham, Rachel E.; Clayton, Ashley B.; Gayles, Joy Gaston – Rural Educator, 2021
This qualitative case study examines the college choice decisions of rural students enrolled in engineering majors to understand what conditions and experiences led rural students to pursue engineering at their institution. We found four themes that help illuminate rural engineering students' college choice journeys (1) The Inextricable Nature of…
Descriptors: Rural Areas, Engineering Education, Career Choice, Case Studies
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Panda, Swati; Pandey, Satyendra C.; Bennett, Andrea; Tian, Xiaoguang – International Journal of Educational Management, 2019
Purpose: Given the competitive landscape in the higher education setting, it is important that universities adopt strategies that create competitive advantage for them. Universities must leverage their resources efficiently to address this goal. Creating a positive brand image is one such strategy. The purpose of this paper is to conceptualize…
Descriptors: Marketing, Reputation, Institutional Characteristics, Competition
Patrick Tumwine – ProQuest LLC, 2024
Grade repetition is one of the bottlenecks to Uganda's vision of producing skilled human capital to transform the nation's status from peasant to middle class. This study explored how education stakeholders perceived the implication of students' grade repetition at a secondary school level. I employed a qualitative approach with an embedded…
Descriptors: Grade Repetition, Secondary School Students, Correlation, Public Schools
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Dowling-Hetherington, Linda – Journal of Studies in International Education, 2020
Increasingly, universities have been engaging in transnational higher education (TNE), and such activity provides students with an additional study option. While much is already known about the TNE activities of universities in larger countries, such as Australia and the United Kingdom, very little is known about universities from smaller…
Descriptors: Foreign Countries, International Programs, Higher Education, Multicampus Colleges
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