Attracting international students is increasingly important for higher education institutions. In order to contribute to the understanding of how international students choose a university, we conducted a qualitative study in a public university in the north of Portugal. Results show that students seek an international experience mainly for…

This study applies the pre-purchase decision-making model for services to higher education context in order to understand international students' post-acquisition marketing engagement. The research categorizes three types of decision-making factors (i.e. internal, external, and risk) and two types of customer marketing engagement (CME) (i.e.…

In order to operate effectively and efficiently, most higher education institutions depend on employees performing extra-role behaviours and being committed to staying with the organisation. This study assesses the extent to which organisational identification and employee satisfaction are antecedents of these two important behaviours. Key…

The changing facets of the Malaysian higher education created market-based competition among higher education institutions. With increasing competition in the higher education environment, a clearer understanding of why and how students choose universities is more important to help universities develop their marketing strategies. This paper…

Despite numerous studies on the factors involved in the decision-making process on study abroad, little attention has been paid to the initial stage when students process information. This qualitative study aims to map out the cues involved when Chinese students process study-abroad information from an information-processing perspective. Findings…

Institutional accreditation in higher education holds universities accountable through external evaluation; at the same time, accreditation constitutes an opportunity for higher education leaders to demonstrate the quality of their institutions. In an increasingly global field of higher education, in which quality practices become diffused across…

Traditional assumptions favouring native English language countries in transnational higher education (TNHE) overlook experiences of international students in new emerging Asian education hubs. Specifically, there has been limited research relating to international students' choice for studying in Malaysia. Drawing from the "push-pull"…

Privileging elite academic pedigrees in graduate admissions preserves racial and socioeconomic inequities that many institutions say they wish to reduce. To understand this preference, I integrate across perspectives on trust in rational choice, social capital, and social network theories, and use the resulting framework to interpret 68 interviews…

The main objective of this study is to empirically test a number of theory-based models (i.e., fixed effects [FE], random effects [RE], and aggregated residuals [AR]) to measure the generic knowledge as well as the degree attainment rates and early labor outcomes gained by students in different programs and institutions in higher education. Our…

An exploration is presented of how urban spaces, polarized by class and ethnicity, structure the basic conditions of emerging local school markets. The authors investigate how the distribution of symbolic capital, or "hot knowledge" of the market, affects schools, the market, and the urban spaces themselves. The study is guided by…

This paper presents a novel application of a discrete choice experiment that seeks to contribute to a more accurate understanding of international education flows. The discrete choice experiment method is employed to identify the key factors underlying students' international education choices. The specific focus in the study is on China as the…

This dissertation looks at the long-term effects of decisions made in the 1970s concerning coeducation at two sets of Catholic institutions of higher education located in Minnesota. The two urban institutions, the University of St. Catherine and the University of St. Thomas, and the two rural institutions, the College of St. Benedict and St.…

This paper considers the problem of the lack of attractiveness of vocational and technical education via a review of legislation on counselling practices, implementing documents, and the social factors by means of which the education system can influence the individual's decision. It is apparent that legislation regulating the organisation and…

This study examines three sets of factors influential in the decisions of African American faculty to remain at or to depart from the research institutions--an elite private university and an elite public university--where they are employed. Intangible, tangible, and non-work related variables are examined and discussed.

School choice is a research topic that is often associated with public funds supporting educational alternatives. While much of the school choice research literature focuses on this category, additional types of school choice merit examination. This study examines how Catholic parents chose high schools for their children within the geographic…