The ways in which individuals act within the world around them and the ways in which individuals engage with commodities as consumers play a vital role in providing insight into innate human values and opportunities for growth. By exploring the seemingly mundane and small but meaningful ways individuals engage in the consumer process and space,…

In contemporary culture, it is natural to think that purchasing and owning the "right" possessions results in happiness. This belief supports our loyalty to consumer society. However, several lines of research demonstrate that high consumption lifestyles and materialistic values are not a trustworthy path to well-being. Instead,…

The publication represents the result of the Consumer Education Task Force's attempt to develop competencies applicable to a K-12 continuum. It has been designed to provide school district personnel with relevant data to support a comprehensive curriculum development effort; or to support a variety of alternative approaches at various grade…

This curriculum guide is intended to provide classroom teachers with an easily adaptable consumer education program that is appropriate for use with students in grades K-adult. In the first part of the guide, various consumer educational concepts are listed by grade and then by subject area. Discussed next are the suggested scope and sequence of…

Describes an economics class experiment where students ranked the quality of baked pies according to limited information. The limited sets of information included brand name and packaging only, price only, advertising only, word-of-mouth, and taste test. Discusses signals of quality and consumer decisions. (MJP)

The document contains theoretical and practical information to aid social studies classroom teachers as they develop and implement consumer education programs. The monograph is presented in three major sections. Section I illustrates the kinds of theoretical content the author believes are appropriate for a school consumer education program.…