This brief is one in a series aimed at providing K-12 education decision makers and advocates with an evidence base to ground discussions about how to best serve students during and following the novel coronavirus pandemic. It addresses one central question: How can schools and districts help students make well-informed choices about college? In…

Despite the shift from an elite to a mass higher education (HE) system in the UK, participation between students with Business Technology Education Council (BTEC) and Advanced-Level (A-level) qualifications remains unequal. The data presented here is taken from a longitudinal narrative inquiry funded by the Economic and Social Research Council…

Do students respond to sticker prices or actual prices when applying to college? These costs differ for students eligible for financial aid. Students who do not understand this may not apply to some colleges because of the perceived high cost. We test for this form of "sticker shock" using College Board data on SAT scores sent, as a…

As more students begin their higher education trajectory in community colleges in the US, there are few studies investigating the choice process for community college transfer students. This study draws on models of college choice to examine community college student transfer decisions. Using longitudinal administrative data, we examine…

This paper analyses the student decision-making model for international postgraduate (PG) students with a concentration on consumer service marketing principles. Using a grounded theory approach and exploratory techniques (focus groups), it investigates qualitatively why the UK is the destination choice, the rationale for the programme of study…

Universities in England are now paying more attention to the Vietnamese student market for purposes of campus diversity and recruitment. The primary purpose of this paper is to have a better understanding of Vietnamese students' motives and drives to study abroad. More specifically, this study targets students studying in a public research…

In this dissertation, I explore questions relating to estimating and framing college net pricing. In the first study, I measure variation in actual grant aid awards for students predicted by the federal template Net Price Calculator (NPC) to receive identical aid awards. Estimated aid derived from the federal template NPC accounts for 85 percent…

This study explored the key factors that had the greatest impact on their decision to attend a particular HBCU. Forty to 60-minute semi-structured interviews were conducted with 4 focus groups. The results indicated that cost, campus environment, academic majors, and family were the 4 key factors that influenced their decisions to attend the…

The federal role in higher education has grown over the past two decades, and now a new administration has the opportunity to strengthen policies that support students and their colleges and universities. To help inform these decisions, the Urban Institute convened a bipartisan group of scholars and policy advisers to write a series of memos…

For students and their families, deciding whether and where to go to college is one of the most important financial decisions they will ever make. However, unlike buying a computer, house, or car, most prospective students do not know how much it will cost them to attend a particular school until many of their choices about college have already…

By providing early, individualized estimates of college costs and financial aid, net price calculators can help prospective college students and their families look past often scary "sticker prices" and start figuring out which colleges they might be able to afford. These online tools, currently available on almost all college websites, can help…

Sallie Mae has conducted "How America Pays for College" annually since 2008, providing information about the resources American families invest in an undergraduate college education. This study focuses particularly on the planning and payment behaviors in a given academic year. Now in its seventh year, the study provides a compelling…

The process by which students decide whether and where to attend college has been based most commonly on a college-choice model that is independent of the students' geographic context. However, the ability to attend college close to home is often among the most important factors that U.S. high school students, especially minorities and the…

The purpose of this qualitative study is to analyze how advertising affects a student's search and community college choice among the plethora of community colleges, career/technical schools, universities, and other influencers. The results of the research indicate that parents, friends, high school counselors, economics (i.e., money), and…

Changing patterns of demand for higher education services have generated considerable interest in research into the factors governing the choices students make when they apply to colleges and universities. During 1973, the staff of the State Budget Division of New York State undertook the task of creating a general model of the demand for college…