Following major strategic policy reforms and transformations in the higher education sector, branding as a strategic resource has become an integral part of the strategic decisions of higher education institutions (HEIs). However, despite a plethora of studies about HEI branding, very little is known about university brand evangelists as an…

This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…

Purpose: This study aims to analyse and evaluate the methodology followed by the Times Higher Education Impact Rankings (THE-IR), as well as the coverage obtained and the data offered by this ranking, to determine if its methodology reflects the degree of sustainability of universities, and whether their results are accurate enough to be used as a…

Global university rankings seek to illustrate the performance of institutions on an international level and are used by many institutions to help them to reach strategic goals, as such, they have become synonymous to some as an indicator of quality and desirability. As global university rankings become further embedded as a basis on which…

Purpose: Given the competitive landscape in the higher education setting, it is important that universities adopt strategies that create competitive advantage for them. Universities must leverage their resources efficiently to address this goal. Creating a positive brand image is one such strategy. The purpose of this paper is to conceptualize…

This research investigates the influential factors impacting CDM among prospective online MBA students, using qualitative interviews. This research focus is contextualised with analysis on the CDM process and the disparity between UK and international students, to gain a deeper understanding of the dynamics of the influential factors. The findings…

The purpose of this phenomenological study was to understand the perceptions, behaviors and decision making of deans and directors of university support services on the use of social media. University support services play a major role in meeting the personal and academic needs of students. How they serve students has changed in recent years due…

Purpose: The purpose of this paper is to explore the internationalization market of higher education (HE) globally and HE field. It examines the internationalization status of HE in Jordan as influenced by institutional perspectives as an example from developing countries. Design/methodology/approach: This paper adopts a quantitative research…

This article explores the strategies think tanks (TTs) from Brussels, London, Paris and Ljubljana use to exert influence on European Union (EU) policy-making. The paper argues that European TTs mobilise symbolic, political and network forms of capital built at the European level to enhance their legitimacy, credibility and visibility in the…

Global university rankings currently attract considerable attention, and it is often assumed that such rankings may cause universities to prioritize activities and outcomes that will have a positive effect in their ranking position. A possible consequence of this could be the spread of a particular model of an "ideal" university. This…

In order to operate effectively and efficiently, most higher education institutions depend on employees performing extra-role behaviours and being committed to staying with the organisation. This study assesses the extent to which organisational identification and employee satisfaction are antecedents of these two important behaviours. Key…

In the 21st century world-class universities will need to be much more focused on innovation, rather than on stability and standardization. An innovative organization is different from a stable one. It requires different skills from its participants, and it functions in a different way from a stable organization. A focus on innovation will…

As the battle for "world class excellence" accelerates, competition for students, faculty, finance and researchers between higher education institutions, nationally and internationally, has intensified. In this environment, the results of formally and relatively benign benchmarking exercises have taken on increased prominence and importance…