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Peer reviewedParameswaran, Ravi; Glowacka, Aleksandra E. – Journal of Marketing for Higher Education, 1995
A study investigated the perceptions of human resource managers (n=243) concerning graduates from 9 area colleges, using 40 criteria to differentiate potential employees. The results support use of the methodology by colleges and universities to investigate factors contributing to institutional image within the business community. (MSE)
Descriptors: College Administration, College Choice, College Graduates, Decision Making
Download full textFellers, John – 1982
Image assessment in higher education and procedures for conducting image assessments are discussed. Image assessment is the process of finding out what others think about an organization. It is proposed that when image assessments are approached objectively, the results can help determine constituent needs, anticipate vocational trends, survey…
Descriptors: College Administration, Decision Making, Evaluation Methods, Faculty College Relationship
