Unequal access to university and the decision processes that give rise to it are important factors in the accumulation of educational inequalities. In this paper, we investigate a specific aspect of such decision processes by focusing on those students who change their original plans to start a (nontertiary) vocational education and decide to…

As the master's education market continues to expand, Indonesia will be amongst the key markets, especially for the MBA program. Universities are faced with challenges and opportunities in acquiring the increasing MBA market. The present study uses conjoint analysis to explore Indonesia's MBA market preferences in choosing a university by…

The number of students temporarily studying in another country to receive a post-secondary education has grown significantly since the 1970s. This study aims to learn more about what attracts Swedish outbound students when studying abroad. What are the popular study destinations? Can data reveal touristic preferences? Descriptive statistics from…

The advent of information and communications technology has changed the way people and organisations function, communicate, transact, recruit, market business and services. To keep pace with the ever-changing business and marketing trends, organisations have integrated information, tools of communication & the boom of internet technology into…

Since the restoration of the "Gaokao" (College Entrance Examination) in 1977 and the nationwide higher education expansion that started in 1998, millions of rural students have enrolled in urban universities. Though Chinese rural students' educational trajectories have received extensive attention, their subjective experiences in the…

This study aims to shed light on the preferences and problems of Erasmus+ exchange programme students before and during the mobility process. The research was organized in qualitative research method phenomenological design. The participants of the study were 21 incoming Erasmus+ students having studied at a state university in Turkey at 2015-2016…

In this paper I investigate undergraduate students' discrete location choices in presence of a plethora of potential destinations and psychic costs. I demonstrate how enrolment into institutions of tertiary education is influenced by personality and social preferences. More importantly, these individual traits are found to affect the valuation of…

In the context of a political imperative to reorganise the Portuguese higher education system, a deep knowledge of student choice decision-making processes when applying to higher education is needed. Following a 'combined model' of student choice, which emphasises economic and social factors, this paper aims to answer two main related questions:…

Education holds promise as a vehicle for sustainable global development and human capacity development, as reflected in the Sustainable Development Goals set by the United Nations. International education has become a prominent feature in contemporary times on the educational landscape as students become increasingly mobile in pursuit of their…

Recently, multiple studies have focused on the phenomenon of "undermatching"--when students attend a college for which they are overqualified, as measured by test scores and grades. The extant literature suggests that students who undermatch fail to maximize their potential. However, gaps remain in our knowledge about how student…

This descriptive study utilized a validated questionnaire that gathered data from freshmen of two different school years. Demographic profile, marketers (i.e., source of information of students about the school), influencers (i.e., significant others that persuaded them to enroll in the school), level of school choice, and level of consideration…

Previous studies on the destination choices of international students have mainly focused on the mobility of students from non-English-speaking countries to English-speaking countries, with limited attention being paid to the investigation of the factors that determine the flow of international students in emerging education hubs in the Middle…

"Matching Students to Opportunity" expands on the discussion of a critical issue in college access and success: the match between prospective students and the colleges in which they enroll. Research indicates that ensuring a good match significantly increases a student's chance of graduating. The contributors to this volume argue that…