Descriptor
| Audiences | 1 |
| Behavior Patterns | 1 |
| Communication Research | 1 |
| Decision Making | 1 |
| Films | 1 |
| Institutional Research | 1 |
| Research Methodology | 1 |
| Research Needs | 1 |
| Research Opportunities | 1 |
| Research Utilization | 1 |
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Author
| Austin, Bruce A. | 1 |
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| Information Analyses | 1 |
| Opinion Papers | 1 |
| Speeches/Meeting Papers | 1 |
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Download full textAustin, Bruce A. – 1983
Film audience research complements institutional research, verifying scholarship on the meanings films have to viewers and providing broad-based explanations of film images. Most important, such research focuses on the decision and motivation processes people use before they set foot in the movie theater, thereby helping to construct a context…
Descriptors: Audiences, Behavior Patterns, Communication Research, Decision Making
