This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…

The purpose of this study was to gain an understanding for the experience of enrolling in a community college through the lived experience of high-achieving, low-income students. Prior research highlighted the disparate enrollment behaviors of HALI students. In particular, HALI students disproportionately attended open-access, for-profit, and…

Less-advantaged students are under-represented at prestigious universities, but can we infer that they actively avoid them? This research measured university applicants' knowledge of 115 UK universities. Using card-sort tasks within an interview format, 56 Year 13 students from different types of 16-19 education described how they chose five…

This article explores parental influence on exploratory students' college choice, major, and career decision making. The research began with examination of a first year academic advising model and Living Learning Community. Parental influence emerged as a key theme in student decision making processes. The project was conducted using grounded…

This guide is designed for counselors, teachers, and advisers who work with high school students from low-income families and students who are the first in their families to pursue a college education. It offers strategies for helping these students identify, consider, and enroll in "match" colleges, that is, selective colleges that are…

Each fall, thousands of eager freshmen descend on college and university campuses expecting the best education imaginable: inspiring classes taught by top-ranked professors, academic advisors who will guide them to a prestigious job or graduate school, and an environment where learning flourishes outside the classroom as much as it does in lecture…

Detailed information and recommendations are offered for helping students through each step of the admissions process, from planning for college to enrolling and selecting courses. The handbook is designed for college admissions officers, student services professionals, registrars, and secondary school counselors and administrators. The 32…

Two veteran high school counselors answer college bound students' common questions about selecting and applying to colleges. Topics discussed include where to begin research, criteria for selecting schools, number of applications to submit, parent role, getting counselors' help, relative importance of admission criteria, applying to parents' alma…