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Download full textRand Al-Dmour; Hani Al-Dmour; Ahmed Al-Dmour – Journal of International Students, 2024
This study investigates the role of social media quality in mediating the effects of marketing mix strategies on international students' decisions regarding their study destinations, focusing on Jordanian universities. Integrating consumer behavior theories, the research aims to understand how marketing mix elements--product/program quality,…
Descriptors: College Choice, Mass Media Role, Marketing, Student Recruitment
