Early learning centers are springing up rapidly in China. However, parents are confronted with high prices and difficulty in assessing the effectiveness of early enrichment programs (EEPs). This study was driven by this phenomenon and aimed to investigate parental decision-making processes of buying EEPs from a social media perspective. We sampled…

This study sought to gain a better understanding of how participants made decisions regarding placement for their first-born children for the prekindergarten year. The purpose of this research, to explore participants' decision-making process, was guided by the following research question: "How do parents make decisions to select placements…

Research Findings: Few studies have described parents' child care decision-making process, yet understanding how parents make child care choices is fundamental to developing effective services to promote the selection of high-quality care. This study used latent profile analysis to distinguish subgroups of low-income parents identified as having…