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Peer reviewedMaguire, John; Lay, Robert – College and University, 1981
A survey of 2,500 applicants accepted at Boston College in 1977 is used to develop two statistical models of student decision making for college choice. One model focuses on the decision-making process and the other on institutional image, and the two are compared. The results of the two models guide institutional policy in different directions.…
Descriptors: College Bound Students, College Choice, Decision Making, Higher Education
Lay, Robert; And Others – 1982
The inquiry pool represented by prospective college applicants who seek information from the institution and a marketing response that has been implemented at Boston College are considered. It is suggested that researchers may trace specific individuals from the inquiry stage through application to the final college choice. To benefit from an…
Descriptors: Administrative Policy, Admission Criteria, College Admission, College Applicants
