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Sarah Wallace; Mark Llewellyn – International Journal of Social Research Methodology, 2025
The use of social media platforms as a means of data collection for researchers is increasing. With the number of active users of Facebook across the globe exceeding two billion, the platform offers a means to reach and hear from diverse populations and gather information-rich data. Despite an increase of researchers utilising Facebook and…
Descriptors: Social Media, Research Methodology, Evaluation, Computer Mediated Communication